Internet marketing can be what makes or breaks a business venture or company. In the digital age, the potential for reach with internet marketing is basically limitless. Here are some of the facts from researchers:

• 78% of salespeople using social media do better than their competition
• 55% of buyers do research on social media
• There are 1.5 billion social media users across the globe

Based on these facts alone, it should be clear just how crucial internet marketing is. But the thing is, navigating it can be tricky, and you don’t want to go through the process without knowing how to succeed. Today we’re talking to David Pascht, an internet marketing expert, entrepreneur, and crypto enthusiast, who believes you can’t just keep up with the latest industry trends, but you have to be ahead of the curve. He’s sharing some of his insider knowledge on the world of internet marketing.

David, what draws you to digital marketing?

David: I’m an entrepreneur involved with different ventures, who understands the role that digital marketing plays when it comes to success. Now that I’ve learned the ropes in digital marketing, I truly understand just how crucial it is to hone in on these techniques. That’s what draws me to this field. I see how much it can impact a business. 

What are some key elements of digital marketing?

David: Gone are the days when you could just have one social media account. You have to have your eyes on every platform, and really leverage them for your business. I focus particularly on email marketing, which can lead to sales leads and repeat clients, when utilized correctly. I also focus on Linkedin, which I think not enough entrepreneurs use. But it builds your personal brand as part of your professional identity and gives you credibility. Then there’s the power trio: Facebook, Instagram, and Twitter, which all come with their own challenges and benefits. TikTok is a new one I’m keeping an eye on as well.

What are some major mistakes people make when turning to internet marketing?

David: The problem with internet marketing is that your pitfalls are public and highly visible. If you stumble in your brand development, or a product launch, all of your potential customers see it. I see that a lot — entrepreneurs who launch something without a solid plan. When their venture flops, it puts a dent in their reputation as a whole. That’s why it’s crucial to understand the ropes about digital marketing, before taking the public plunge.

Related Article: David Pascht: 4 Habits Successful Entrepreneurs Harnes

What does the future of digital marketing look like?

David: Mobile users are going to continue to dominate the landscape. It’s going to be crucial for your social media and digital platforms to be not only mobile friendly, but mobile first. And purchasing through social media is going to continue to lead the pack as well. Leads are going to continue to come from sources on social which people trust, such as affiliate marketing and influencers.

What do you do when you’re not working on digital marketing?
David: Just like any other successful entrepreneurs, prioritizing my health comes first. It’s definitely important for me to find time to relax and unwind as well. I’m a big fan of skydiving. I find it to be a complete thrill, and I’m totally hooked. I also love to spend time on the open water in my boat, with some of my favorite tunes. When you work hard, you should also play hard, to reap the benefits.

If you want to keep up with David Pascht, you can check out his new Steemit Blog where he talks about digital marketing, crypto and entrepreneurship.