There isn’t a more powerful social networking site for business owners than LinkedIn. It allows people who have business on their mind to connect with other people who can open doors for them.
Of course, a person needs to have the ability to know exactly how to use LinkedIn to grow their company and market it in the right ways. CEOs like Erkan Kemiksizgil have spent a lot of time making sure they understand what it can bring to the table, and it has allowed him personally to reach new heights in the business world.
Below is a closer look at the process. As long as a person keeps these tips in mind, there is a chance of really taking off.
Not a lot of basic users understand that LinkedIn has tons of groups, which allow people to connect with other people in unique ways. It basically takes out a lot of the tough parts of growing a business and connect people that are already interested. That makes it easy for someone to market their business and potentially grow in big ways.
Don’t be too obnoxious about reaching out to people in those groups, but it is definitely doable. If there isn’t a group already that exists that seems interesting, there’s also the option of creating a LinkedIn group as well.
Use LinkedIn answers
There’s nothing wrong with gathering information from people who have been there in the past. Business owners were looking for tips can ask for answers in the section, and there are some experts from all around the world will chime in.
Return the favor and answer questions posted as well. Again, if these questions are asked in a certain category, it’s a great, effective way to market a business at the same time.
Provide events locally
LinkedIn makes it easy to create events that can be very beneficial for businesses at the local level. Everyone is looking to connect to new people, but sometimes it needs to be taken offline in order to really have success.
Make sure that everyone understands the value of having this event as well. A proper description is going to allow people to really understand what they’re getting into before they sign up.
Find people through advanced searches
The advance search tool on LinkedIn is very robust. Last people to find exactly what they are looking for, and it doesn’t take much time at all. There are so many different options, and with a little bit of tinkering, people can get a good idea on what exactly they want.
Everyone should be solely focused on their own target market when they are doing the searches. It’s a waste of time to try to do anything too broad, and usually doesn’t yield great results.
Send well-crafted, personal messages
Once a person finds those valuable leads, it’s time to send personal messages. Everyone can tell when they are receiving a message that is sent to a lot of people at once, so try to avoid that if at all possible. It comes off as pretty unprofessional in the end.
A final look at LinkedIn
There is no doubt that CEOs like Erkan Kemiksizgil and others out there can benefit from LinkedIn. Don’t be afraid to explore the website and see how great of a marketing tool it actually is.