Every business owner in 2020 knows the new struggles that come with creating success. It’s not enough to just start a business. You need to know how to drive traffic and customers to your business on the web, or you risk losing out to your competition. And that’s the problem: much of your competition is going to be extremely savvy when it comes to driving traffic to their business, and your efforts need to surpass theirs. So, what’s the secret? Direct-Response Marketer Nimrod Santo is an expert on driving traffic. We sat down with Santo, so he could share four traffic sources your business should be utilizing in 2020.

Social Media

Social media may be one of the single most important sources of traffic for your business in 2020. Social media use is continuing to skyrocket, and the ability to go viral on social media means your business has nearly unlimited potential. But social media is a double-edged sword, according to Santo. Just as it may seem easy to find explosive growth thanks to social media, it’s also easy to get lost in the shuffle. That’s why you have to be utilizing your social media channels, specially Instagram, to amplify your reach, and come up with consistent messaging and branding. You don’t have to be an enterprise-sized company to get value from Instagram. If your business isn’t utilizing social media for traffic in 2020, now’s the time to start.

Organic search

It may seem intimidating to try to get onto the first page of Google in 2020. With millions upon millions of results for every search, it can seem nearly impossible to try to get to the front of the pack when it comes to organic search. But according to Santo, that’s not the case at all, and in fact, organic search could be your best friend. Knowing how to optimize SEO and keywords, making sure your website is easily found and user-friendly, and tapping into digital advertising are just a few of the ways you can ramp up your organic search results


Your current customers can be some of your best drivers of traffic. If they love your business, they’re likely to tell their friends, and blast you out on their social media channels. That’s why you want to make sure you’re connecting with your customers, following up on their experiences with you, and encouraging them to share on social media. Each of your customers has their own audience base, and their referral can be a powerful way to drive traffic.

Email campaigns

You should be collecting a list of your customers emails and be taking advantage of email campaigns to help drive traffic. You can offer deals through your email campaigns and show off some of your new offerings in an attractive and enticing way. A key tip from Santo? Make sure you’re not spamming your customers and overdoing it with the emails. If your customers feel like they’re overwhelmed by junk mail, they’re likely to unsubscribe.