In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is whenRead More…
New Media Equals New PR Opportunities for Business Owners
In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is down, media consumption in general has skyrocketed. In fact, in the United States, adultsRead More…
Developing a PR Plan
Planning your public relations initiatives for the year ahead is a critical activity for any business. If you are the owner of a small business that is a relative newcomer to theRead More…