Making YouTube videos as part of your content marketing strategy is a great way to build up some content that is easily shareable and that people will want to spend some time with. However, if you don’t already have a big following online, especially on YouTube, you might have a hard time getting people to see your videos and watch them. To combat this, you’ll want to work on making your videos easier to search for.
To help you in doing this, here are three for improving SEO for your YouTube videos.
Use Your Keywords Wisely
Just like with other forms of SEO, using the right keywords in the right places will have a big impact on how searchable and successful your YouTube videos will be.
Once you discover what keywords are going to be most relevant to the video you’ve created and will bring to your video the amount of traffic that you’re hoping for, you should then think about where you put those keywords.
When naming your videos, it’s best to have your keyword in the actual file name of the video. So while you might have initially saved your video with some other word or phrase in the file name, changing that before posting the video will help make your video easier to find for your chosen keywords. Additionally, when you create the title for your video that will be shown on YouTube, make sure the keywords you’re going for are in the title, too.
Make Use Of Hashtags
When posting a video on YouTube, you can include hashtags that will make it so that people searching for specific hashtags will be served your video if it has corresponding hashtags. Just make sure you’re putting the hashtags you want to be associated with in the description for your video so that the hashtags will become hyperlinked and shown right above the title of your video. These things will all make your video more visible to those searching for content like yours.
Seek Out More Viewer Interaction
The authority of your YouTube channel and each of your YouTube videos make your content seem more valuable to YouTube, which will result in them serving your videos up to searchers more than your competitors.
To get more authority for your videos, you’ll need to find ways to get more interaction on your videos. This can be done by having people subscribe to your channel, comment on your video, and sharing your video with their own followers. So if you’re not already asking people to do this for your videos, start doing so now.
If you’re wanting your YouTube videos to get more traction, consider using the tips mentioned above to help you achieve this goal.