An Essay About How To Salvage Your Mediocre Day
Today is a mediocre day. I woke up and felt tired even though I got a full night’s sleep. I thought about the day ahead, about everything I had to do, aboutRead More…
10 Unexpected Signs You Are Much More Confident Than You Think You Are
1. You are very aware of your own weaknesses and are comfortable talking about them. Your greatest challenges and shortcomings are not things you’re embarrassed by or ashamed of. Sure, they areRead More…
20Apr/18
4 Innovative Ways to Get Media Coverage
Whether you’re looking to raise your public profile, or hoping to get the word out about a new product, media coverage is one of the best ways to get your company noticed.Read More…
18Apr/18
How to Make Company Announcements in Buzz worthy Ways
Are you preparing to launch a new product or service? Announcing a high rank management appointment? Declaring your financial results? Expanding to a new market, or going global? Whatever your next company announcementRead More…
10Apr/18
13 Ways to Get on a Journalist’s Good Side
This story originally appeared on PR Daily Pitching journalists can be difficult for a novice or even a seasoned PR pro. One wrong move can kill a burgeoning relationship, but that comes withRead More…
18Mar/18
The Ingredients of a Press Kit
Whatever it is that you’re promoting, be it a band, a book or a small business, a media press kit is an important aspect of bringing the word out. See it asRead More…
20Feb/18
7 Ways to Intrigue an Audience That Knows Nothing about You or Your Job
In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is whenRead More…
20Jan/18
New Media Equals New PR Opportunities for Business Owners
In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is down, media consumption in general has skyrocketed. In fact, in the United States, adultsRead More…
20Nov/17
Developing a PR Plan
Planning your public relations initiatives for the year ahead is a critical activity for any business. If you are the owner of a small business that is a relative newcomer to theRead More…