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Category Archives: Business

20Feb/18

7 Ways to Intrigue an Audience That Knows Nothing about You or Your Job

February 20, 2018Businessadmin

In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is whenRead More…

20Jan/18

New Media Equals New PR Opportunities for Business Owners

January 20, 2018Businessadmin

In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is down, media consumption in general has skyrocketed. In fact, in the United States, adultsRead More…

20Nov/17

Developing a PR Plan

November 20, 2017Businessadmin

Planning your public relations initiatives for the year ahead is a critical activity for any business. If you are the owner of a small business that is a relative newcomer to theRead More…

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