Are you a business owner or an entrepreneur? Then you need to build your name on social media. Social media has more than 4.2 billion active users across the globe. You can tap into this ready market before you and increase your brand awareness, establish your brand to become an authority, generate leads, and boost sales, among other benefits.
Edmond Barseghian is one of the entrepreneurs who have known the benefits of social media. With his multiple businesses, he uses social media as a way to reach out to the world. His businesses include Houston’s Hot Chicken, an oil field in Oklahoma, a supercar company, a medical transportation company, several towing companies, and low-income housing in Florida.
Getting Into the Exotic Car Business
Edmond drove into the Exotic car scene driven by passion. He got involved in this business when he bought his first exotic car. He bought himself a Lamborghini when he was 24 years old after obtaining AAA, CHP, and Metro Freeway Service Patrol contracts for his towing business.
Edmond’s dream was to build his own car company. Together with his business partner, they began building their own Hypercar Company They hired a world-renowned design team out of Italy that built them their chassis, engine, suspension, carbon fiber body, and interior. The car is set to launch in the third quarter of 2022.
Social Media Growth
Edmond built himself a name on social media accidentally. He gained fame on social media because he was known as a guy that would modify high-end Exotics and drive them hard. He built the world’s first twin-turbo 991.2 GT3 RS and had the world’s most modified Ferrari FFHe also had a modified Lamborghini Murcielago that he took on a trip across Europe. Numerous videos of him went viral including one where he did donuts next to the Eiffel tower in Paris. He modified all his cars to be unique from others which is what inspired him to start a Hypercar company to build something unique from the ground up.
He has both a YouTube and an Instagram channel.
Grow Your Following
With over half the world on social media platforms like Instagram, Facebook, and YouTube, among others, it is easier to target potential customers for your products or services. Research has shown that 83 percent of Instagram users discovered new products on these platforms.
Social media will also offer you an easy and low-commitment way for potential customers to express interest in your business and your products. Therefore, lead generation is an essential benefit of social media for businesses in that several social networks offer advertising formats specifically designed to collect leads.
Edmond is still growing his following on social media. He understands the benefits of these actions.
Therefore as a business owner or entrepreneur, make it your goal to build your name on social media. It will go a long way in helping you scale and reach out to new markets in an easy way.