As an interior designer, you’re in the business of making people’s spaces look and feel amazing. But to really be successful, you need more than just design talent – you need to be able to build strong relationships with your clients. Think about it – when you have a great relationship with a client, they’re more likely to come back to you for future projects, recommend you to their friends, and give you positive reviews online.
So, how do you build strong relationships with your clients? Here are a few tips.
Go Above and Beyond
Clients remember the businesses that go above and beyond to give them an amazing experience. And when you go the extra mile for your clients, they’re more likely to recommend you to others and come back to you for future projects.
So what does it mean to go above and beyond? It could be something as simple as adding a personal touch to their project, like including a handwritten letter with their design plans. Or it could be something bigger, like throwing a party to celebrate the completion of their project.
Communication is key in any relationship, and that’s no different when it comes to client relationships. When you keep your clients updated on the progress of their projects and let them know if there are any changes or delays, they’ll feel like you respect their time and are invested in giving them the results they want.
Keep in mind that communication means many different things – it could be a phone call to discuss bathtub stoppers, or even just a quick text to let them know you’re working hard for them.
Offer Discounts or Loyalty programs
Clients who feel like they’re getting a good deal are more likely to be loyal to your business. And while you don’t want to give away your services for free, there are a few ways you can offer discounts in a way that works out.
For example, you could offer a discount to clients who refer you to their friends or family. Or, you could create a loyalty program where clients earn points for every project they use your services for. These points could then be redeemed for discounts on future projects.
Follow Up After Projects Are Done
Just because a project is completed doesn’t mean your relationship with the client is over. In fact, following up after a project is a great way to show that you care about your clients beyond their money.
So, a few weeks after the project is completed, give your client a call or send them an email to check in and see how they’re enjoying their new space. This is also a good time to ask for feedback so you can continue to improve your business.
Building strong relationships with your clients is essential for any interior design business. By following these tips, you can create lasting relationships that will benefit both you and your clients.