Every entrepreneur aims to build a thriving business. Turning your great idea into a profitable business is a daunting task. Many entrepreneurs can attest that it is easier said than done. It will require extended work hours and many sleepless nights before you find yourself on the right path toward your business goals.
Kasey Brown, the founder of a growth marketing agency, said that there is a way that could help entrepreneurs scale up their brands. Kasey urged entrepreneurs to use growth marketing for their brands. “Social media plays a significant role in a successful growth marketing strategy. Entrepreneurs, especially small business owners, should consider social media marketing and advertising in their marketing mix. Social media platforms are excellent tools for reaching and connecting with your target audience,” Kasey added.
Why Growth Marketing?
The concept of growth marketing was popularized with the help of the book The Lean Startup by Eric Ries, published in 2011.
Growth marketing became famous not only with large corporations but with small enterprises. Regardless of business size, all businesses need to grow. This is where growth marketing usually comes in any industry.
Kasey said that growth marketing helps brands grow through growth hacking tactics that test different channels and strategies to find out how best to optimize their marketing efforts. “We define who your customers are and determine the most cost-effective channels to boost your lead generation,” she added.
In growth marketing, you deliver customized messaging aligned to your customers’ needs. “Your messaging will greatly vary from one type of audience to another. Kasey said that its messaging is more personalized to make it resonate with your target audience,” Kasey said.
Growth marketing strategies include paid marketing, search engine optimization (SEO), affiliate marketing, email marketing, and social media marketing.
What Is Paid Marketing?
Paid marketing is putting your message in front of your target audience through paid content. One form of advertising is promoting your product by paying for ad space on social media platforms, also known as social media advertising. Some major social media channels include Facebook, LinkedIn, Instagram, and TikTok.
Kasey said that you could reach a specific target audience through social media. Each social media channel caters to a particular type of audience. “You can be very specific on whom you want to reach with your ads, such as the same age group, interests, and profession,” she added.
Social media advertising offers a variety of ad formats across platforms. Each platform gives distinct value to available ad format types that can support your marketing goals, from brand awareness to lead generation.
Further, social media advertising is cheaper than traditional advertising. “You reach more audiences but spend less than the price for traditional advertising,” she said. For example, a TV airing of a 30-second commercial in the United States can cost you around $105,000 in 2020. Meanwhile, the average cost per 1,000 impressions (CPM) on Facebook in the same year was $14.67. An impression is a Facebook user that has seen an ad.
Helping Entrepreneurs Through Paid Ads
Kasey has always wanted to help people leverage social media to scale their businesses and monetize their brands using paid advertisements.
While working in the corporate world, Kasey pondered on how she could help small businesses grow their business. “As I travel to work daily, I wonder how I can help small business owners. I have been helping these huge corporations make millions of dollars. Is there a way I could also help small business owners make millions of dollars? If I did, it would be life-changing for them,” she said.
Kasey decided to assist small business owners through paid ads on social media. “I have been doing this for years. I also have the skill set in guiding small enterprises to scale up their business through social media ads,” she added.
In 2020, Kasey made a momentous decision to start her own business. She dropped everything and quit her corporate job to create something of her own. “We started by focusing on Facebook ads. She said that we help brands sell a physical or digital product using Facebook ads,” she said.
Over the years, Kasey’s agency grew from offering only Facebook into a whole suite of products, primarily focusing on Facebook and Google ads. “Now, our big push is towards TikTok and creative, email and SMS ads. As you can see, we have transitioned into like a full service, growth marketing agency,”
Kasey added that they used only to provide Facebook ads strategy to other businesses. Today, they have already expanded their marketing arsenal to help brands with overall marketing strategies, ad strategy for email and SMS, and TikTok ads. “We also teach brands about marketing strategies, especially those not yet ready to tap a growth marketing agency,” she continued.
Your business can also benefit from social media ads. You can visit their website, https://www.digitalkairos.com/, and schedule a call.