Whatever it is that you’re promoting, be it a band, a book or a small business, a media press kit is an important aspect of bringing the word out. See it asRead More…

In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is whenRead More…

In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is down, media consumption in general has skyrocketed. In fact, in the United States, adultsRead More…

Planning your public relations initiatives for the year ahead is a critical activity for any business. If you are the owner of a small business that is a relative newcomer to theRead More…