There are millions of e-commerce websites in the world, and all of them are trying to be the best, and sell more than others. The competition is steep. Therefore the key to a successful business is to find a strategy that works.
When it comes to setting up and running an e-commerce website, there are a lot of effective marketing strategies, but the problem is that they are trends. The problem with this is that a lot of businesses are trying them already, and they are less effective. Besides, the key to having a successful business is to stay ahead of the competition. This means that you need to cultivate the habit of finding out valuable information before everyone else does.
This sounds easy but can be difficult in reality. That is why expert Digital Marketer Nimrod Santo has shared with us, three proven ways to stay ahead of e-commerce trends.
What Are E-commerce Trends
E-commerce trends are developments in online trading that can impact sales. They are usually derived from the consumer’s habits, and are necessary to make a platform more customer-friendly.
Ways to Stay Ahead of E-commerce Trends
Analyze Your Competitors
Carrying out an analysis of your main competitors’ websites and trade habits can help you discover and anticipate new marketing trends. It can also help you discover the parts of your niche that are problematic to consumers. By discovering this, you can easily find solutions to them ahead of others.
To begin, you need to find an easy way to keep tabs on your competitor periodically. For this, Nimrod Santo recommends Alexa and Keyword Spy. These two tools will help you with a full analysis.
After that, you can identify your key competitors by typing keywords pertaining to your niche on Google or Bing search. The first websites to come up are what you are contending with. Next, group your competition into primary, secondary, and tertiary.
Primary competitions will be those who offer the same products and services to the same set of consumers like you. The analysis of their websites and how they’re driving sales will give you a good idea of what to model your own website on.
Once that’s done, the things you should pay the most attention to in the analysis you get are; pricing strategy, shipping, customer experience, and the website in general.
Promote Your Products All the Time
With virtually everything in the world becoming digitized, the first place to start promoting your products is on Google search. Ensure that you’re doing everything to make your services or products rank higher in Google algorithms. Use SEO keywords, inbound links, and anything that can give you an edge over your competitors.
However, good marketing doesn’t mean that you should slack on the quality of the products you sell. Once your prospects have been hooked, what will make them buy something are the qualities of your products.
Ensure that they are better than that of your competition. Identify what problems they can solve. If possible, compare and contrast them with similar products that you have in stock. Most importantly, make them easy to access.
Another way to stay ahead of trends is to have short videos that explain what your products do. This will create a personal bridge between you and the prospective buyer. In short, it’ll make them trust you more.
Analyze Your Website Too
Don’t just focus on how your competition is doing. Pay attention to your website too. Use the analyzing tools to keep tabs on your website. Improve the aspects that are not driving in as much volume, and increase the things that are generating more leads.
You can also automate some things on your website to give you time to pay attention to other things.