1. You are very aware of your own weaknesses and are comfortable talking about them. Your greatest challenges and shortcomings are not things you’re embarrassed by or ashamed of. Sure, they areRead More…
Whether you’re looking to raise your public profile, or hoping to get the word out about a new product, media coverage is one of the best ways to get your company noticed.Read More…
Are you preparing to launch a new product or service? Announcing a high rank management appointment? Declaring your financial results? Expanding to a new market, or going global? Whatever your next company announcementRead More…
This story originally appeared on PR Daily Pitching journalists can be difficult for a novice or even a seasoned PR pro. One wrong move can kill a burgeoning relationship, but that comes withRead More…
Whatever it is that you’re promoting, be it a band, a book or a small business, a media press kit is an important aspect of bringing the word out. See it asRead More…
In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is whenRead More…
In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is down, media consumption in general has skyrocketed. In fact, in the United States, adultsRead More…
Planning your public relations initiatives for the year ahead is a critical activity for any business. If you are the owner of a small business that is a relative newcomer to theRead More…